X7 x London Esports
We are excited to announce our acquisition of British esports organisation London Esports.
As a result of the acquisition, London Esports’ Founder & CEO, Alfie Wright, has been named X7 Esports’ new Chief Operating Officer (COO), with Trev Harwood (formerly Absolved) stepping down into a different role [not yet announced] for the company. Financial details of the deal were not disclosed.
“After initial discussions with Josh regarding his plans around building X7 Esports, we both realised similarities in our ideas of what we wanted to achieve in this space. After growing London Esports for the better part of half a decade, I believe this is the perfect opportunity to use my experience alongside Josh and secure a long-term future for X7 Esports.” - Alfie Wright
According to an X7 spokesperson, in his new role, Wright will be tasked with streamlining business development; building upon the company’s modest partnerships portfolio with the introduction of a dedicated partnerships team; and helping to diversify revenue streams.
“X7 has already proven its potential as an esports team in its previous 12 months of operations, this is the perfect time for me to come on board, working alongside Josh and the team to help steady the ship as we look to cement our spot at the highest competitions in multiple titles” - Alfie Wright
This is the third acquisition that X7 Esports has completed in the last 9 months, having already taken over both British organisations Bulldog Esports and Absolved in September and October 2021 respectively.
Recently, X7 Esports also announced their new hire of Meg Sunshine, who has been appointed as Partnerships Executive for the company.
All these changes come weeks after X7’s successful spring performance in the Northern League of Legends Championship (NLC) Division 1, finishing 1st Place with a dominant 3-0 victory against Norwegian organisation (and regular split winners), Bifrost.
X7 Esports subsequently qualified for the Amazon European Masters and finished 5th-8th, after being knocked out by eventual finalists, LDLC OL, in the quarterfinal.
“We are constantly evaluating ways in which we can strengthen our infrastructure and accelerate growth. It was clear from the beginning of my conversations with Alfie, that he held a wealth of experience I believed would add value to X7. I had already been very impressed with his ability to secure partnerships with prominent brands such as Steelseries, Roccat and Here East, and I look forward to seeing what we can achieve together.” - Josh Kingett, Founder & CEO
In addition to on-boarding new staff, X7 Esports will take ownership of the London Esports office at the Here East technology campus, situated in Queen Elizabeth Olympic Park in Hackney, East London.
“Despite our success as a new organisation in League of Legends, there were areas within X7 that needed refinement. In order to reach new audiences, we will be moving into new esports titles, and this partnership with London brings subject-matter experts in those [games] that we’re less familiar with.”
“I already have a strong relationship with Alfie, built upon mutual respect and a shared vision. It’s very exciting to have the opportunity to work alongside him in the advancement of X7.” - Antony Newton, Director of Esports
We look forward to the future collaboration and continued success moving forward.